About Me

Hi, I’m Nolan — Nolan Schweitzer. My creative journey started around age 14, when my buddy and I realized how fun it was to splice together snowboarding clips in iMovie. Storytelling has always been my outlet. Drawing, writing, origami, Legos — you name it, I was obsessed with making things. My parents were convinced I’d end up an engineer because of the way I thought, but 14-year-old me had other plans once I picked up a camera.

From the moment I held that first GoPro, I knew this was it. Slow-motion, burst mode, different lenses — every little discovery pulled me deeper into the rabbit hole. As I grew, so did the gear, the curiosity, and the opportunities.

In high school, I was filming football and basketball games for our broadcasting program, placing in short-film competitions, and recapping big moments like Spirit Week. With every project, my love for visual storytelling got stronger.

I started at Temple University in the film program, but quickly developed a new obsession: photography. Street and architecture work in Center City taught me how powerful a single captured moment could be. I’d hop on the train just to wander around and shoot whatever caught my eye. Instagram introduced me to a whole community of photographers who were learning, experimenting, and growing just like me.

After producing a few short films and a documentary that earned some nationwide recognition, COVID hit — and suddenly everything went virtual. With the film world on pause, I needed a new outlet. That’s when I discovered advertising.

Diving into consumer behavior and design, while growing my photography skills outside the classroom, felt like the perfect blend. My interest took off fast, and I eventually reached out to a hospitality company in New Jersey for a summer internship — where everything finally clicked.

Working in hotels and restaurants opened my eyes to a whole new world of photography. I got to collaborate with production teams, shoot food, spaces, and people, write copy, manage schedules, and help bring campaigns to life. It was chaotic in the best way possible, and it instantly felt like home. That summer experience led me back to the company full-time after graduation as their social media manager and content creator.

At ICONA, my skills grew nonstop — designing ads, reviewing agency work, directing actors, scheduling shoots, learning new equipment, shooting photo and video simultaneously, and more. What I’ve learned most is that commercial storytelling is never just pressing a button. It’s crafting a feeling — something a viewer can experience, remember, and connect to.

In May 2025, I took a leap and moved to Manhattan. I’m now the Marketing Manager of the Westin New York at Times Square. This role — and the energy of the city — has pushed my creativity to new heights. From designing ads to capturing events, food & beverage, and hotel experiences, I’m constantly finding new ways to bring ideas to life. Being back in a major city has also revived that old love for capturing everyday street moments, just like I did in Philly.

As my journey continues, my goal is simple: collaborate with brands and help tell their story. That’s where my tagline, “Bringing the ordinary to life,” came from. A brand isn’t just a logo or a product — it’s the feeling beneath it. The colors, the lighting, the angles, the emotion, the narrative. The story.

And while this gives you a glimpse of who I am, what really matters is who you are — and the story you’re trying to tell. Lucky for you, that “Contact” button is all you need to open the door to something great.